...

Big-picture minds,
detail-obsessed eyes.

Our artisan eyes see beyond the trends and trust the instincts, balancing business strategy with creativity, making us the ultimate partner in brand-building.


ZMAI TEAM

(Founder) (Art Director)

Neli Strukelj

With 13+ years of experience across fashion, branding, and digital design, Neli brings her distinct mix of intuition, sharpness and entrepreneurial clarity to ZMAI Studio. An award-winning professional, known for her collaborative spirit, creative problem-solving & artisan’s dedication. 


Working with clients in fashion, culture, beauty & wellness, she leads everything from brand launches to packaging and web revamps — all crafted with the detail needed to stand out. Her work reflects full presence and purpose — the essence behind ZMAI’s tagline: we are all in.

(Copywriter) (Brand Strategist)

Leya Kos

Technically a copywriter, functionally a brand strategist. When your posts, ads—efforts aren't really landing, Leya is your gal. With over 7 years in the advertising world, she now works at the crossroads of brand messaging & creative direction.

Leya partners with founders, creative studios and small businesses across industries like beauty, e-commerce, health, culture and SaaS. Her current obsession: making sure your brand’s voice dances the fine line between vibe and strategy.

(Producer)

Zala Opara

Zala comes from the film industry, where story is the backbone of every creative decision. After a decade on the international film scene, she brought her producer’s mindset into marketing — combining strategic thinking with a sharp eye for high-end visual and narrative detail.

She’s drawn to complex projects, layered narratives, and brands ready to evolve. Working fluidly across media and disciplines, she brings the right collaborators together to ensure each brand’s story lands exactly where — and when — it should.

(Junior Designer)


Maja Selinsek

A multidisciplinary creative with a background in media communications and visual arts, Maja navigates the blurred space between design and conceptual storytelling. She studied at FAMU’s Studio of New Aesthetics in Prague, refining her voice across photography, art, and new media.

Brings conceptual thinking to every project — from visual identity to micro-interactions. Whether developing client identities or exploring her own artistic ideas she sees design as a form of thoughtful commentary, always balancing message with medium.

(graphic designer)

Zuzanna Wasaznik

Zuzanna studied at NABA Milan and LABASAD Barcelona. For her design is more than passion—it is language. A way to communicate, inspire, and shape ideas that spark emotion. With every project, she focuses not only on aesthetics but also on the meaning and values behind the work.

Exploring disciplines from branding and illustration to editorial and motion, she expands her craft with curiosity and intent. Purpose anchors her work, ensuring every piece resonates, looks compelling, and tells a story worth remembering — design as both art form and strategic tool.

Big-picture minds,
detail-obsessed eyes.

Our artisan eyes see beyond the trends and trust the instincts, balancing business strategy with creativity, making us the ultimate partner in brand-building.


Neli Strukelj

(Founder) (Art director)

With 13+ years of experience across fashion, branding, and digital design, Neli brings her distinct mix of intuition, sharpness and entrepreneurial clarity to ZMAI Studio. An award-winning creative professional, known for her creative problem-solving, collaborative spirit & artisan’s dedication.
Working with clients in beauty, fashion, wellness, and culture, she leads everything from brand launches and packaging to web revamps — all crafted with the detail needed to stand out. Her work reflects full presence and purpose — the essence behind ZMAI’s tagline: we are all in.

(Brand Strategist)

Technically a copywriter, functionally a brand strategist. When your posts, ads—efforts aren’t really landing, Leya is your gal. With over 7 years in the advertising world, she now works at the crossroads of brand messaging, creative direction and brand strategy. Leya partners with founders, creative studios and small businesses across industries like beauty, e-commerce, health, education, culture and SaaS. Her current obsession: making sure your brand’s voice dances the fine line between vibe and strategy.

(Producer)

Zala comes from the film industry, where story is the backbone of every creative decision. After a decade on the international film scene, she brought her producer’s mindset into marketing — combining strategic thinking with a sharp eye for high-end visual and narrative detail. She’s drawn to complex projects, layered narratives, and brands ready to evolve. Working fluidly across media and disciplines, she brings the right collaborators together to ensure each brand’s story lands exactly where — and when — it should.

(Junior Designer)

A multidisciplinary creative with a background in media communications and visual arts, Maja navigates the blurred space between design and conceptual storytelling. She studied at FAMU’s Studio of New Aesthetics in Prague, refining her voice across photography, art, and new media. Brings conceptual thinking to every project — from visual identity to micro-interactions. Whether developing client identities or exploring her own artistic ideas she sees design as a form of thoughtful commentary, always balancing message with medium.

(graphic designer)

Zuzanna studied at NABA Milan and LABASAD Barcelona. For her design is more than passion—it is language. A way to communicate, inspire, and shape ideas that spark emotion. With every project, she focuses not only on aesthetics but also on the meaning and values behind the work.
Exploring disciplines from branding and illustration to editorial and motion, she expands her craft with curiosity and intent. Purpose anchors her work, ensuring every piece resonates, looks compelling, and tells a story worth remembering — design as both art form and strategic tool.

OUR SIGNATURE APPROACH

We craft brands like
couture: with precision

personality ©, and
presence

We craft brands like
couture: with precision,
personality©, and
presence

We brand like artisans—think ‘couture’, not a fast fashion vibe.

Zmai evolved from hand-crafted bags that turned heads, to crafting brands that turn visions into reality. How? We are more than a studio: your partner that challenges, guides and elevates your brand.

01.

Details are our love language. Do we match?

A blend of deep inquiry, sensitivity, creative obsession and resilience to future shifts—our work is balancing your brand’s future vision with the pieces that shape it.

02.

Entrepreneur, designer and marketer hybrid.

Custom-crafted strategy is our favorite game to play. Born from years of building brands from scratch, ZMAI blends entrepreneurial insight with design precision—crafting brands that look sharp, feel aligned, and are built to grow. Because visual aesthetics without commercial success is not a good (de)sign.

03.

Let's talk how to bring your vision to life ⋆

(CONNECT)

(Free consultation)

Grab a coffee & let’s talk about how we can bring your brand vision to life. Book a free 15-minute discovery call with us.

(Let’s Connect)

Whether it’s about the process, pricing, or possibilities — feel free to reach out via email or Instagram anytime.

(Contact)

(Free consultation)

Grab a coffee & let’s talk about how we can bring your brand vision to life. Book a free 15-minute discovery call with us.

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